SMM (Social Media Marketing)

SMM stands for Search Media Marketing, itis the use of social media platforms and websites to promote a product or service, thus increasing traffic towards them and learning from users’ direct reactions.

In Other Words,

"is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites."

STRATEGY:-

These are the steps to create an SMM Strategy.

Set campaign goals

The first question you need to ask before a campaign is: why am I running this campaign? Answering this question will determine other steps you take during your campaign.

Create buyer personas

A buyer persona is a document that contains extensive details of your ideal customers. This helps you to create messages in your campaigns that can resonate with your target audience.

Choose your social media channels

When running a social media campaign, you're likely to get better results when you focus on a few social media channels.Another way to select social media channels for your campaign is to look at past results on your website analytics.

Have a social media calendar

When you run a social media campaign, timing is very important. Using a social media calendar, you can outline your content from the beginning of your campaign to the end. With a calendar in place, your team can focus on what needs to be done at a particular time.

Carry out competitive analysis

Performing competitive analysis can help you understand what your competitors’ strategy is like as well as see what tactics and channels work for them and which don’t. This can then inform your own social media campaign strategy.

Put a system in place to track performance

Tracking performance for your campaign helps to determine the success or failure of your campaigns. More so, it can provide insights to help adjust your social media strategy even while a campaign is still running.