PPC (Pay Per Click)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

In Other Words,

" A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked."

STRATEGY:-

These are the steps to create an PPC Strategy.

Determine your goals

Do you want to increase sales, sign-ups, or inquiries? Be certain about your goals before you start or you risk wasting money on a campaign that doesn’t provide a clear-cut path to ROI.

Set a budget

Deciding how much you can afford to spend is a vital initial step. There is no minimum investment so you can test the market with a small campaign and increase the amount as you see fit.

Make a keyword list

PPC ad platforms such as Google AdWords or Bing Ads rely on the use of keywords. Choosing the right keywords for your business is critical to your success. Tools like Google AdWords Keyword Planner or Wordtracker can help.

Bid on keywords

PPC advertising works like auctions in that you bid on the chosen keywords. That can be an expensive proposition depending on the competition for the same terms. Keyword Planner and another tool, SEMRush, can give you insights into what competitors are paying, enabling you to adjust your bid.

Set up different keyword campaigns

If you use a mix of keywords for different products or services, divide them into separate campaigns, to make your targeting efforts more effective.

Write keyword-optimized headlines and ad copy

Prospective customers utilize keywords in their search for the types of products and services you sell, so don’t get too creative when writing headlines and body copy — opt for keywords instead. Next, focus on one or more distinct benefits and include a relevant call to action.