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Enhance Brand Content

Enhanced Brand content or the EBC is an Amazon feature that enables brand owners to modify the product description with visually rich content. It allows sellers to add enhanced images and text placements that convey a brand story.

EBC is open to sellers who have been approved as brand owners through Amazon’s Brand Registry process. Once approved as a brand owner, sellers will qualify to add EBC to ASINs that are part of their approved brand catalog, but cannot add content to ASINs that are not part of their brand.

Enhanced brand Content or Amazon EBC is quite the trend amongst most Amazon sellers. With EBC, you optimize your Amazon listing by conveying a brand value, providing customer relevance and increasing customer engagement.

EBC helps you differentiate the listing from the whole niche and is a factor that can improve your conversions and also increase sales.